ALEPH Projectsby Alison Roberts | 29.01.17
To enter the art world today is to make a pact with uncertainty, to live without sanity, to embrace nonconformity. And yet, running counter to our irrational rationalism, we cling to the white cube as the standard, the expected.
Image courtesy of ALEPH and artist Daniel Tsal
While change shapes the gallery walls, determines what’s hanging inside the gallery walls, determines who’s running the gallery walls—walls are still walls. That is, unless you are Laura Schwartz or Yaniv Eiger.
Working as international gallerists and curators, Schwartz and Eiger founded ALEPH as a contemporary art and design platform redefining the very limits of what it means to work in the international scene.
Image courtesy of ALEPH and SIXNFIVE
Established within a globalized context, the platform places focus on the artists themselves, leveraging greater mobility when approaching site-specific installations.
Representing selected Israeli and international artists, ALEPH focuses on public projects such as solo shows, while participating in events such as Paris’ Satellite Spirit Art Fair.
The platform’s innovate approach responds directly to today’s contemporary reality; it’s clear, online aesthetic presenting a stable contact address.
Image courtesy of ALEPH and artist Yonatan Ullman
Image courtesy of ALEPH and artist Eliott Paquet
With nomadic-like mobility, and an artist-centric focus, ALEPH’s model provides innovation where it’s needed most. Operating with an unusually high degree of freedom, ALEPH presents the ability not only to respond to trends, but to create them.
Image courtesy of ALEPH and artist Shay Arick