Ape Recordsby Telavivian | 05.02.17
APE Records, a self-described “hybrid between a production house, music label and branding company” brings Tel Avivian powerhouses together for a dynamic musical experience. Founded by Tamir Muskat (of Balkan Beat Box) and Eyal Gruenberg, APE Records is redefining the traditional music label scene by breaking all the “rules”.
The group only releases singles, instead of full albums, and provides videos for each song that include the official music video, a live session and behind the scenes footage. Their sound is unconventional, refreshing, eerie, and futuristic; definitely influenced by Balkan Beat Box but with a unique twist from each collaborating artist. Songs fuse together elements of hip hop, electronic, and world music and are sung in multiple languages. Written by Stephanie Midyan.
Photo credit: Eyal Gruenberg