Bubblegumjungleby Daniela Engelberg | 07.04.17
Israeli artist Alef is buying plastic toy animals in knick-knack shops from his Tel Aviv neighborhood, Florentin, and turning them into fine art. Altering them is a way of treasuring the small-scale and finding beauty in the ordinary. “If we continue to pollute the world the way we are, we will be fossilized into plastic. I want my art to make people feel happy and thankful to be alive and I want to make a change for the better”, the artist says.
Alef’s colorful artworks can be found in private collections in New York, London, Madrid, Athens, Tel Aviv and now in Herzliya. His current project, Bubblegumjungle, is being displayed in an abandoned watch shop at the Arena Herzliya Mall in collaboration with the Banksy tribute exhibition, Tell a Story. The project is curated by Ari Marrache and will run until April 18th, alongside six other talented Israeli artists.
Admission is free for all 7 exhibitions. Arena Mall, Ha-Shunit 2, Herziliya