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HAIA is a Tel Aviv based womenswear brand devoted to modern simplicity. Incorporating modern textiles and patterns, designer Haia Michelson Smolarchik has carefully curated a wardrobe of essentials, stamping her personal signature of smart elegant chic. Over the years, the brand has grown and gathered a community of followers both locally and internationally, but still remains an extremely personal affair.

Photos by Natalie Michelson

Gordon Street 45 03.529.7777 Visit website
Designed by Natasha Boguslavsky |
development by tipoos