Tonari is a boutique clothing shop, centered mainly around Japanese high fashion.
Eleven Japanese designers are represented at Tonari, and customers can browse through inspiring clothing designs and magnificent accessories. Tonari is also a unique lifestyle design shop, selling custom made Washiya paper sunscreen curtains and the award winning NYCHAIR X by Japanese designer Takeshi Nii.
It is more than just a store, Tonari is a dream turned into reality by the owner Rachel, who opened it in 2006 after living in Japan for over a decade, and it is a spot that delivers an all-encompassing experience for fashion and design lovers.
The drive behind Rachel’s shop is to share up-to-date styles by Japanese designers with the Tel Aviv audience, and her philosophy is clear, everything about the shopping experience—from the clothing to the service – should incorporate comfort and thoughtfulness.
The essence of Tonari might best be implied by the name: Tonari in Japanese means ‘neighbor’ and ‘being’, and it is clear that the goal of the store is to pass on a familiar, reflective experience to customers.
Photos by Dor Kedmi