Eyal Pinkasby Telavivian | 22.06.17
Written by Sharon Brand
Photographer Eyal Pinkas is full of creative ideas and will stop at nothing to bring them to reality. Pinkas lives and works in Heidelberg and Tel Aviv and keeps his art focused around architectural subjects, working with many different shapes combined with nature itself, giving off very original ideas.
Most recently, the artist made a photo montage of Crocs shoes, where an image of a fake Crocs shoe is photographed in front of an architectural rendering. One can see the fake shoe floating against background of a fake building. To Pinkas, this represents a pseudo-world which echoes itself. The work is called Genus which in Latin means family, and in the photographs, there are three shoes which symbolize the mother, father and child. This work corresponds with the artists ideas of the advertising world. In general, Pinkas doesn’t wish to critique what he sees around him, but to create a metaphor about the world we live in.
Sharon Brand is a communications student at IDC in Herziliya, and founder of travel blog brandtravels.com.