Hed Mayner
by Jessica Laub | 21.11.16Hed Mayner, named for its designer, is an Israeli menswear label that is literally stitching together diverse elements of Israeli society. Mayner’s designs are drawn from his surroundings in Israel; incorporating details found in the everyday wear of spiritual, religious communities, the military, urban settings, and nature.
The Hed Mayner Autumn/Winter 16-17 collection is all about “adding spiritual energy to everyday clothes.” Colors, proportions and natural fabrics are strikingly reminiscent of spiritual garb, yet the collection also contains plenty of reinterpreted modern staples. Tee shirts and sweatshirts are particularly significant and feature interesting draping effect—the outfits are masculine but refined.
A special upcoming sale event will present the AW16 collection for the first time in Israel. Catch it at Herzl Street 11, Tel Aviv. 23/11 from 16:00, 24/11 from 16:00, and 25/11 from 10:00-16:00.
www.hedmayner.com | Facebook | Instagram: @hedmayner
Photo credit: Cecile Bortoletti
