Design

Max Israeliana

by Jessica Laub | 19.12.16

Max Israeliana is a new art book with an accompanying exhibition at Holon Institute of Technology, curating Israel’s post-modernist aesthetics of 1977 to the mid-1990s. It is the latest publication from Public School, Johanna Asseraf’s and Assaf Cohen’s Tel Aviv-based graphic design studio and non-profit publishing house with an educational agenda.

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Public School previously published Pax Israeliana, which sought to define the period of Israel’s golden age from 1948 to 1977, in terms of art, design and architecture. Max Israeliana picks up where Pax Israeliana left off, beginning in 1977. In this watershed year, Israel experienced a paradigmatic shift: politically (away from Labor to a Likud-led government), economically (away from socialist principles and toward free market capitalism and inflation), and socially (deviating from European influence).

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These changes became manifest in changing aesthetics, as “the aftermath of the minimalist modernist times gave rise to a period marked by postmodern maximalism, aggressive and at times decadent capitalism.”

This volume explores artistic works of the time and is steeped in extensive history and research, presented out of chronological order, with text written by architect Michael Jacobson.

Israel Festival by David Tartakover

Israel Festival by David Tartakover

Shalom Achshav (Peace Now) by David Tartakover

Shalom Achshav (Peace Now) by David Tartakover


Book Launch Event: Jan. 17, 2017. | Exhibition on display until Jan. 25 2016.
Julia Mizrahi Vitrina Gallery
, HIT Holon Institute of Technology, Sun-Thu 10am-5pm.
www.wearepublicschool.comFacebook | Instagram: @wearepublicschool

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