Ruby Starby Telavivian | 18.04.17
Written by Marissa Shapiro.
Ruby Star is the product of Tel Avivian designer Shirley Itzik, who started with leather accessories and has become a jeweler to women who have a point-of-view. Itzik’s goal is to bring an element of surrealism into her designs. The designer reflects on objects and icons of contemporary culture, bringing her own interpretation to the table.
These modern designs are made with traditional techniques, preserving the caliber of craftsmanship that justifies Ruby Star’s place as one of Tel Aviv’s hottest brands. Making jewelry that is anything but dainty, Ruby Star offers its wearers a reminder that they are empowered, multilayered and part of something bigger than themselves.
In today’s zeitgeist, Ruby Star is all about strong motives and strong women. “I am designing jewelry for women who know what they want and how to achieve it. I find that very powerful, and I’m drawn to that powerful message”, Itzik says.